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Growth that shows up
in the P&L.

A growth partner for UK e-commerce brands under £10M. We bring forecasting, creative strategy, media buying and consulting into one system — and hold every decision to a single outcome: your contribution margin.

Built on the platforms your brand already runs on
Meta Ads logo Meta Ads
Google Ads logo Google Ads
Shopify logo Shopify
The problem

Your dashboard is green.
Your bank account isn't.

Most agencies report on channel metrics — ROAS, CPM, click-through rate. They look healthy because they are designed to. But is that ROAS actually translating into cash in the bank and a growing business? The only number that does is contribution margin.

What most agencies show you
  • A ROAS that looks great until you check the bank
  • Blended ROAS climbing on returning-customer revenue
  • Last-click attribution that flatters the channel
  • Budget moved because a metric moved
  • A monthly deck of screenshots
What actually matters
  • Contribution margin in £ and as a % of baseline
  • New-customer acquisition cost, isolated from retargeting
  • Blended MER tied to a margin target, not a ROAS goal
  • Every budget move modelled for commercial impact first
  • A P&L review — actuals against forecast
The deliverable

Axiom — our profit-led
operating system.

Forecasting, creative strategy, media buying and consulting aren't four services you buy separately — they're one operating system. Behind them, Axiom also runs your cohort analysis, acquisition model and marketing calendar, so every decision answers to the same number: your contribution margin.

01

Forecasting

Revenue forecasting with MER guardrails that back into your profit goals. The lens every other decision is made through — not a bolt-on report.

02

Creative Strategy

Deep research, buyer-persona analysis and the briefs they inform. Every creative decision grounded in data, to fuel our media buying.

03

Media Buying

Paid media planning and execution across Meta and Google — deployed where it drives the most incremental results.

04

Consulting

Strategic advisory: offer testing, growth strategy, inventory planning and beyond our scope of work — delivered alongside the system rather than sold as hours.

Qualification

Are we a fit?

Rigga Media is built for a specific kind of brand. The clearer the fit, the better the outcome.

  ✓  A fit ✕  Not a fit
Revenue £1M–£10M Above £10M
Channel DTC Amazon or retail
Team Founder-led or small in-house team Full in-house growth team
Engagement A fractional growth team A service-delivery agency
Horizon Long-term goal planning Short-term sprints
Q4 cohort

Two places
this quarter.

We are validating the system with a small founding cohort — a limited, high-attention engagement in exchange for a case study. Book a discovery call and we will run your numbers live.

  • A live Proxy Model on the call — a real output, not a pitch
  • Direct access to both founders
  • No obligation, no retainer discussion until the maths says go